BEGIN:VCALENDAR
VERSION:2.0
CALSCALE:GREGORIAN
X-WR-TIMEZONE:America/Phoenix
BEGIN:VEVENT
DTSTART:20131020T001500Z
DTEND:20131020T013000Z
SUMMARY;ENCODING=QUOTED-PRINTABLE:Customizing Your Vertical Market Application - Cathy Knight
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Writing a vertical market application can be very rewarding. You write one application, sell it numerous times, and sit back while the money rolls in. Well, that's the theory anyway. The reality is that often times new clients want to buy your software, but only if you can change this one little thing. Managing custom code for various clients within your application can easily turn into a nightmare as your client base expands. This session shows you how to implement a customization methodology in your vertical market application that keeps your standard code independent from your custom code, yet the two code bases "play nice" with each other.
LOCATION;ENCODING=QUOTED-PRINTABLE:Gilbert
UID:SWFOX20131020T001500Z
PRIORITY:3
END:VEVENT
END:VCALENDAR